Copywriting
From creative brands to clinical copy, strong writing is at the heart of every project I take on. I turn business strategy into consumer action with messaging that empowers, delights, and inspires.
For Healthgrades, I wrote the brand tagline featured on the home page, as well as supplemental brand messaging, including B2B marketing materials, thought leadership, blogs, newsletters, and company white papers.
For Cartoon Network, I wrote the marketing campaign tagline for Duck Dodgers and led digital creative strategy for nearly two dozen series launches and original movies.
For Cartoon Network Consumer Products, I wrote copy for The Powerpuff Girls Movie style guide to vendors, reflecting the brand tone of the show and character voices.
In the debut issue of Cartoon Network magazine, I wrote a “Sidekick Search” word search that included a riddle answered by unscrambling the remaining letters.
For the premiere issue of The Powerpuff Girls Magazine, I wrote in all three characters’ voices for a long-form piece imagining what fans would find in the journals of Blossom, Bubbles, and Buttercup.
Omnichannel Copywriting That Clicks
B2C/B2B marketing
Brand identity
Comedy and humor writing
Consumer products
Content marketing
Digital products and apps
Direct-response marketing
Email
Newsletter
Press releases
Social media
Style guides
Taglines
Video scripts
Websites and landing pages