Content Strategy

Across an eclectic range of companies and industries, I’ve built effective content strategies that connect audiences with information they want, tools they need, and brands they love.

As a senior director of content and associate creative director for Cartoon Network, I led the content strategy and copy teams for the No. 1 kids 6-11 website, responsible for driving audience and ad sales growth across web and mobile products, including games, video, and series content. I also led content strategy, creative direction, and copywriting for Cartoon Network’s first preschool website, Tickle U.

As a senior digital content strategist for Healthgrades, the nation’s No. 1 site for connecting doctors and patients, I built the company’s organic editorial product to increase traffic growth and drive lead generation.

As an editorial director for RVO Health, the largest health and well-being platform in the U.S., I integrated AI tools into editorial workflows, supported omnichannel marketing platforms (newsletter, social, video), and drove lead generation and conversions for products including online care, prescription savings, and online shopping.

As a communications consultant for the Center for Puppetry Arts, the nation’s premier puppetry center, I’m shaping content strategy for a full website redesign, as well as providing copywriting and media relations support, in advance of the Center’s 50th anniversary in 2028.

Diverse Skills with a Singular Focus: Growth

  • AI workflow integration

  • Change management

  • Content management

  • Content strategy

  • Creative direction

  • Cross-functional leadership

  • Data insights and analysis

  • Editorial operations and production

  • Freelancer recruitment

  • Lead generation

  • Omnichannel marketing

  • Organic traffic growth

  • People leadership

  • SEO/GEO/AEO