Content Strategy

Across an eclectic range of companies and industries, I’ve built effective content strategies that connect audiences with information they want, tools they need, and brands they love.

As an associate creative director for Cartoon Network, I led content strategy for the No. 1 kids 6-11 website, responsible for driving audience and ad sales growth across web and mobile products, including games, video, and series content.

As a senior digital content strategist for Healthgrades, the nation’s No. 1 site for connecting doctors and patients, I built the company’s organic editorial product to increase traffic growth and drive lead generation.

As an editorial director for RVO Health, the largest health and wellbeing platform in the U.S., I integrated AI tools into editorial workflows, supported omnichannel marketing platforms (newsletter, social, video), and drove lead generation and conversions for products including online care, prescription savings, and online shopping.

As a volunteer for the Center for Puppetry Arts, the nation’s premier puppetry center, I’m supporting content strategy for a full website redesign in advance of the Center’s 50th anniversary in 2028.

Diverse Skills with a Singular Focus: Growth

  • AI workflow integration

  • Change management

  • Content management

  • Content strategy

  • Creative direction

  • Cross-functional leadership

  • Data insights and analysis

  • Editorial operations and production

  • Freelancer recruitment

  • Lead generation

  • Omnichannel marketing

  • Organic traffic growth

  • People leadership

  • SEO/GEO/AEO